Minggu, 30 Maret 2014

>> Free PDF Business and Competitive Analysis: Effective Application of New and Classic Methods, by Craig S. Fleisher, Babette E. Bensoussan

Free PDF Business and Competitive Analysis: Effective Application of New and Classic Methods, by Craig S. Fleisher, Babette E. Bensoussan

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Business and Competitive Analysis: Effective Application of New and Classic Methods, by Craig S. Fleisher, Babette E. Bensoussan

Business and Competitive Analysis: Effective Application of New and Classic Methods, by Craig S. Fleisher, Babette E. Bensoussan



Business and Competitive Analysis: Effective Application of New and Classic Methods, by Craig S. Fleisher, Babette E. Bensoussan

Free PDF Business and Competitive Analysis: Effective Application of New and Classic Methods, by Craig S. Fleisher, Babette E. Bensoussan

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Business and Competitive Analysis: Effective Application of New and Classic Methods, by Craig S. Fleisher, Babette E. Bensoussan

The Definitive How-To Guide for Business and Competitive Analysis

  • Transform raw data into compelling, actionable business recommendations
  • Answer the questions executives ask—“What?” “So What?” and “Now What?”
  • Today’s 24 most valuable techniques: how to choose them, how to use them
  • For everyone who performs analysis: managers, consultants, functional specialists, and strategists
  • A completely new book by the authors of the popular Strategic and Competitive Analysis

Business success begins with deep clarity about your competition and your business environment. But, even as data gathering has improved dramatically, few business professionals know the state-of-the-art techniques for analyzing their data. Now there’s a comprehensive, immensely practical guide to today’s best tools and techniques for answering tough questions and making actionable recommendations.

Business and Competitive Analysis begins with end-to-end guidance on the analysis process, including defining problems, avoiding analytical pitfalls, choosing tools, and communicating results. Next, the authors offer detailed guides on 24 of today’s most valuable analysis models: techniques that have never been brought together in one book before.They offer in-depth, step-by-step guidance for using every technique—along with realistic assessments of strengths, weaknesses, feasibility, and business value.

 

  • Sales Rank: #1301155 in Books
  • Published on: 2007-03-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.10" w x 7.00" l, 1.90 pounds
  • Binding: Paperback
  • 528 pages

Review

This comprehensive compendium of methods to analyze business and competition does a yeoman's job of providing practical, useful pointers to executives. -- R. Subramanian, Montclair State University (Reprinted with permission from CHOICE, copyright by the American Library Association) 

 

"Too much data and not enough insight? Fleisher and Bensoussan offer a fabulous solution to the problem. Business and Competitive Analysis provides a nice combination of theory and practice, including a comprehensive, wide-ranging description of analytical techniques. Providing a strong complement to their previous work, Strategic and Competitive Analysis, this latest work is a "must read" for anyone analyzing strategic and tactical issues across the competitive landscape."

--Timothy J. Kindler, Director, Competitive Intelligence, Eastman Kodak Company and 2005 President, Society of Competitive Intelligence Professionals

"This book (Business and Competitive Analysis: Effective Application of New and Classic Methods) is an essential resource for competitive intelligence practitioners, business school students, and anyone looking to improve the strength and clarity of their competitive and market analyses. While no tool will perform analysis for you, the techniques explained here will provide inspiration, structure, and discipline for those who need to deliver compelling analysis to decision makers. I believe that this book will fill a great need for both full-time competitive intelligence practitioners and those looking to add analytical skills to their managerial tool kit."

--Bill Fiora, Partner and Founder, Outward Insights

 

“Anything which improves business and competitive analysis practice has to be applauded. Too frequently "strategy" type texts include just the bare minimum and even then the familiar old models would appear, with little explanation, hardly any critique, and even less insight. Unlike these, Fleisher and Bensoussan offer a full and unique demonstration of how to successfully cross the divide between theory and practice. All practicing managers and business decision makers should be grateful to Fleisher and Bensoussan for showing them how their analysis work can become more rigorous and their approach less casual. Accept no imitations. This is the genuine article.”

--Sheila Wright, Director of the Competitive Intelligence-Marketing Interface Teaching and Research Initiative (CIMITRI) at Leicester Business School, De Montfort University

 

"Baruch's Law reminds us that, 'when all you have is a hammer, everything looks like a nail,' a condition describing the single most difficult challenge facing both business analysts and consultants, novice and veteran alike. In 2003, Fleisher and Bensoussan delivered what all leading intelligence thinkers agree was THE definitive guide to analytics and interpretation for the first half-decade of the new millennium. With their latest collaboration, this expert duo has defined the second-half of this decade as one guided by knowing the tools appropriate for the cognitive task at hand while expanding the toolkit available to be even more complete, valuable, and useful through the actionable detailing of 24 all new techniques. Plus, the unique FAROUT approach to tool selection equips analysts to quickly and easily apply the right techniques more reliably and scientifically to the range of outcomes anticipated in every business-decision support situation."

--Arik Johnson, Managing Director, Aurora WDC

 

“The realm of competitive intelligence has, in recent years, benefited from a profusion of books, handbooks, and essays, most of which deal with issues in intelligence collection: emerging techniques and technologies and general overviews of the business intelligence discipline. Fleisher and Bensoussan offer a choice of analytical models destined to narrow corporate course charting uncertainties and present a convincing case for matching science and art in the analysis process. This new book is an important addition to the definitive professional library on the art and science of business intelligence.”

--Michael Belkine, Managing Director, Splendour Ltd

 

"Having been involved in information analysis and strategic information support to companies for many years, I found this book very helpful and full of insights addressed not only to the new-comer, but also to an experienced person.

The in depth review of each analysis technique actually brings new ways of looking at problems: information analysis becomes an instrument in the hands of a thinking person; it's not an academic exercise or just a conceptual framework.

Furthermore, in my experience usually some of the analysis techniques are almost known and used only by people working in a few functions inside a company. This book enters you in a fascinating multi-stage and multi-face analysis world: everyone needs a way of organizing thoughts, and here you can find what you require to perform a good analysis and give insightful meanings to the information you manage, wherever you work in your company, whatever the problem you face is.

Every day everyone needs to analyze information to understand phenomena and then act to achieve the best performance: hence you need to keep this book on your desk.”

--Milena Motta, Managing Director, Strategie&Innovazione, Italy

 

"There are very few books I recommend as a must-read to the managers who come to us from all over the world for professional training in competitive intelligence. Porter, Fuld, Gilad (of course), and Fleisher and Bensoussan."

--Dr. Benjamin Gilad, president, The Fuld-Gilad-Herring Academy of Competitive intelligence, www.academyci.com

 

"At last a comprehensive manual of tools and techniques for the business and competitive analysis professional! Fleisher and Bensoussan's second collaborative work builds beautifully on their first. It provides the specific guidance desperately needed by company analysts to ensure that decision makers receive the right information at the right time to make the right decisions."

 --Kirk W. M. Tyson, CEO, Perpetual Strategist Ltd., Chicago, USA

 

"The dynamic collaborative team of Bensoussan and Fleisher have done it again. Expanding on their earlier text, Strategic and Competitive Analysis, the refined perspectives offered in their latest work, Business and Competitive Analysis, have raised the bar for essential literature in the profession of decision support. By artfully interweaving both pragmatic and theoretic principles, this book couples frameworks for critical thinking with practical operational guidance for the successful analyst. They never lose sight of the ultimate end game--sustainable competitive advantage through sound, evidence-based decision making. Very few enterprises seem capable of achieving this elusive objective in the hypercompetitive business environment of the 21st century. These thought leaders have built another pillar in the foundation of the business intelligence literature base which should be required reading in both academic and corporate settings." 

--Clifford Kalb, Vice President, Life Sciences, Wood Mackenzie, Inc.

 

“Business and Competitive Analysis: Effective Application of New and Classic Methods from Fleisher and Bensoussan is 'the definitive must have' for anyone undertaking competitive analysis, irrespective of experience, practitioner, or third party vendor. This practical and actionable set of techniques grows and develops the agenda of the first edition by extending the range of techniques, focusing on their actionability rather than a statement of their intent and allows the practitioner to hit the nail on the head with at times complex problems and their recommendations. Through the consistent approach adopted with the techniques it provides the guide to what can be achieved and how and helps structure the problem from the very outset. The FAROUT methodology again helps the practitioner work out which ones to apply first given their own unique position and provides a development framework to seek out opportunities to apply the rest. Like the first edition, it becomes the most sought after next installment in defining competitive analysis' role in business for practitioner and user alike.”

--Andrew Beurschgens, Competitive Analysis Manager, Orange, UK

 

“Bravo! Bensoussan and Fleisher have returned for an encore performance as your instructive desktop guides to thoughtfully assist analysts of all stripes in selecting and applying a wide-ranging array of frameworks, all designed to enhance analytical thinking, insight, and decision-making. This second volume, following their wildly successful first book, delivers exactly what it promises--to assist analysts in developing high value insights, to aid them in making sense of the competitive environment confronting their organizations, and to guide them in advising decision-makers--all contributing integrally to organizational performance. This book joins their first volume as a "must have" addition to an analyst's toolkit. I highly recommend it.

--Cyndi Allgaier, Director, Strategic Analysis, AARP

 

“Business and Competitive Analysis by Fleisher and Bensoussan is an excellent complement to their earlier volume, Strategic and Competitive Analysis. Both books provide a comprehensive resource on analytical methods for the business and competitive analyst. I have found this book to be an excellent summary of many analytical tools commonly used by competitive intelligence, strategic planning, and marketing professionals, including some techniques that have not been well documented in the past. The standardized approach to describing methods is a welcome approach to showing how the methods work, as well as their history, applications, and strengths and limitations. Excellent references are also included. The detailed step-by-step descriptions of how to use the methods with realistic examples is especially valuable. I highly recommend this book for business analysis professionals seeking a basic reference on important tools or a readable source for learning about new methods.”

--Dr. Brad Ashton, Concurrent Technologies Corporation

 

"Governments and businesses, whether the emphasis is on product or service development, are all looking for the same thing, that next great new idea that help them position themselves effectively and successfully in the marketplace with consumers or with the voting public.

Through technology development in the last 15 years, more data is available to and within organization than ever before to help achieve this goal. The struggle, and indeed it is, is for organizations to mine this data in a meaningful way and find that ‘insight’ that will give them the strategic advantage over a competitor.  In Business and Competitive Analysis, Fleisher and Bensoussan have provided the pathway for data to be taken and mined and to be combined to find those insights. They have also cleverly to aid the reader and the practitioners of competitive analysis given strong definitions for clarity around the data mining area. Anyone who is charged with competitive strategic analysis and intelligence must read this book.” 

--Louise McCann, Chief Executive Officer, Research International, Australia and New Zealand

From the Back Cover
"I believe that this book will fill a great need for both full-time competitive intelligence practitioners, and those looking to add analytical skills to their managerial tool kit."
--Bill Fiora, Partner and Founder, Outward Insights "All practicing managers and business decision makers should be grateful to Fleisher and Bensoussan for showing them how their analysis work can become more rigorous and their approach less casual. Accept no imitations. This is the genuine article." --Sheila Wright, Director of the Competitive Intelligence-Marketing Interface Teaching and Research Initiative (CIMITRI) at Leicester Business School, De Montfort University The Definitive How-To Guide for Business and Competitive Analysis

  • Transform raw data into compelling, actionable business recommendations
  • Answer the questions executives ask-"What?" "So What?" and "Now What?"
  • Today's 24 most valuable techniques: how to choose them, how to use them
  • For "everyone "who performs analysis: managers, consultants, functional specialists, and strategists
  • A completely new book by the authors of the popular "Strategic and Competitive Analysis"
Business success begins with deep clarity about your competition and your business environment. But, even as data gathering has improved dramatically, few business professionals know the state-of-the-art techniques for analyzing their data. Now there's a comprehensive, immensely practical guide to today's best tools and techniques for answering tough questions and making actionable recommendations. "Business and Competitive Analysis "begins with end-to-end guidance on the analysis process, including defining problems, avoiding analytical pitfalls, choosing tools, and communicating results. Next, the authors offer detailed guides on 24 of today's most valuable analysis models: techniques that have never been brought together in one book before.They offer in-depth, step-by-step guidance for using every technique-along with realistic assessments of strengths, weaknesses, feasibility, and business value. You are flooded with data. This book will help you transform that data into actionable insights and recommendations that enterprise decision makers cannot and will not ignore. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the "process "and "context "of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the "right "tools for each assignment. The authors then present 24 of today's most valuable analysis methods.They cover "classic" techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. For each, they present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book you can rely on to meet any analysis challenge, no matter how complex or novel.
  • The fundamentals of business and competitive analysis
    "Goals, processes, pitfalls, deliverables, and benefits"
  • Competitive analysis techniques
    "Nine Forces, Competitive Positioning, Business Model, SERVO, and Supply Chain Analyses"
  • Enterprise analysis techniques
    "Benchmarking, McKinsey 7S, Shadowing, Product Line, and Win/Loss Analyses"
  • Environmental analysis techniques
    "Strategic Relationships, Corporate Reputation, Critical Success Factors, Driving Forces, and Country Risk Analyses"
  • Evolutionary analysis techniques
    "Technology Forecasting, War Gaming, Event/Timeline, Indications and Warning Analyses, and more"
  • Financial, probabilistic, and statistical techniques
    "Basic Statistics, Competitor Cash Flow, Analysis of Competing Hypothesis (ACH), and Linchpin Analyses"
Table of Contents: Preface 1. Business and Competitive Analysis: Definition, Context, and Benefits 2. Performing the Analysis Process 3. Avoiding Analysis Pitfalls 4. Communicating Analysis Results 5. Applying the FAROUT method 6. Industry Analysis (The Nine Forces) 7. Competitive Positioning Analysis 8. Business Model Analysis 9. SERVO Analysis 10. Supply Chain Management (SCM) Analysis 11. Benchmarking Analysis 12. McKinsey 7S Analysis 13. Shadowing 14. Product Line Analysis 15. Win/Loss Analysis 16. Strategic Relationship Analysis 17. Corporate Reputation Analysis 18. Critical Success Factors Analysis 19. Country Risk Analysis 20. Driving Forces Analysis 21. Event and Timeline Analysis 22. Technology Forecasting 23. War Gaming 24. Indications and Warning Analysis 25. Historiographical Analysis 26. Interpretation of Statistical Analysis 27. Competitor Cash Flow Analysis 28. Analysis of Competing Hypothesis 29. Linchpin Analysis Index

About the Author
Craig S. Fleisher is the Chief Learning Officer, Aurora WDC, Wisconsin, USA. He was Dean of two business schools and a university research chair, President of the international association of Strategy and Competitive Intelligence Professionals (SCIP), Chair of the Competitive Intelligence Foundation, founding Editor of the Journal of Competitive Intelligence and Management, a SCIP Meritorious Award winner and Fellow.

Babette E. Bensoussan is Managing Director of The MindShifts Group, a consultancy with more than 16 years experience attending to Australian, Asian, and global Fortune 500 companies, as well as SMEs, in strategic business and marketing planning, competitive intelligence, and strategic analysis. She is a SCIP Meritorious Award recipient, the highest international honor offered in the CI field, as well as SCIP Fellow.
 
Bensoussan and Fleisher are co-authors of Strategic and Competitive Analysis, The Financial Times Guide to Analysis for Managers, as well as Analysis without Paralysis.

Most helpful customer reviews

14 of 15 people found the following review helpful.
Second leg of the analyis stool
By Heath C. Sturt
This book is the "sister" book of the authors prior effort Strategic and Competitive Analysis. This has 24 entirely new techniques covered, which added to the two dozen from the earlier one, give the reader more analysis tools than they could ever possibly use! I particularly like the coverage of some techniques like business model analysis that have not been covered in a "how to" fashion provided with examples like this book does. This book also has an excellent opening section which gives as good an overview of the context of analysis I have read. If you are a strategy or management consultant, or do competitive intelligence, this is a "must have" volume.

2 of 2 people found the following review helpful.
Recommended Reading...
By Alpesh Shah
I was recommended another book by these authors, but was unable to find the Kindle version. So I opted to download this book, and have been impressed by the authors abilities to clearly articulate a methodology to conduct business and competitive analysis. Granted, not all of the book may be relevant to you, but I find that even those items that may not be applicable in my line, still force me to consider the relevancy of my current approaches. For that alone, I would recommend this book. The fact that you may learn additional items, I believe is the extra value captured at the stated price.

2 of 2 people found the following review helpful.
Just Right
By DL Samples
A clear, concise analysis of some business and competitive analytical approaches. Will provide a short resource for future quick reference.

See all 14 customer reviews...

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Sabtu, 29 Maret 2014

## Download PDF Differential Geometry of Curves and Surfaces, by Manfredo P. Do Carmo

Download PDF Differential Geometry of Curves and Surfaces, by Manfredo P. Do Carmo

Certainly, to enhance your life quality, every e-book Differential Geometry Of Curves And Surfaces, By Manfredo P. Do Carmo will certainly have their certain driving lesson. Nevertheless, having specific awareness will make you feel much more confident. When you feel something take place to your life, often, checking out book Differential Geometry Of Curves And Surfaces, By Manfredo P. Do Carmo could help you to make calm. Is that your real hobby? Sometimes indeed, however often will be unsure. Your choice to read Differential Geometry Of Curves And Surfaces, By Manfredo P. Do Carmo as one of your reading publications, can be your proper e-book to read now.

Differential Geometry of Curves and Surfaces, by Manfredo P. Do Carmo

Differential Geometry of Curves and Surfaces, by Manfredo P. Do Carmo



Differential Geometry of Curves and Surfaces, by Manfredo P. Do Carmo

Download PDF Differential Geometry of Curves and Surfaces, by Manfredo P. Do Carmo

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Differential Geometry of Curves and Surfaces, by Manfredo P. Do Carmo

This volume covers local as well as global differential geometry of curves and surfaces.

  • Sales Rank: #708862 in Books
  • Published on: 1976-02-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x 1.10" w x 5.90" l, 1.63 pounds
  • Binding: Hardcover
  • 503 pages

Language Notes
Text: English, Portugese (translation)

From the Publisher
This volume covers local as well as global differential geometry of curves and surfaces.

Most helpful customer reviews

54 of 58 people found the following review helpful.
There is a reason why it is a classic.
By a reader
Before talking about the book itself, let me tell you that I am a mathematician, and when I took a differential geometry course and used do Carmo's book, I already knew I wanted to be a mathematician. So, is this a book for mathematicians? Well, yes, but not exclusively. It is certainly written from a mathematician's point-of-view, and it assumes some maturity on the part of the reader. For instance, the exercises contain very little in the way of drill, and are used to enhance the theory (as pointed out by another reviewer). It seems to me that the author believes that mature readers can provide their own `drill' exercises. So, you won't find many exercises asking for you to find pricipal curvatures for this or that surface, and that other as well; exercises in this book have a theoretical flavor to them. This, of course, makes for some hard exercises, and I do remember spending a lot of time over them, often working together with other students taking the same course. The upside is that we learned the material, and thoroughly. Also, the author provided plenty, plenty of examples. The figures are very well drawn and really allow you to see what is going on - even though these days, with powerful computer packages like Maple, Mathematica, Matlab, and others, any student can provide his/her own pictures. But just because now we can use computers, I wouldn't say the text shows signs of age. It is jus as clear now in its exposition of topics and concepts as it was many years ago. So, even though there are many good alternatives in the market, if I had to teach a course now on this subject, or even better, if I were a student now taking this subject, I would certainly have this book at the top of my list of possible textbooks.

1 of 6 people found the following review helpful.
classical
By YL
It's a classical book on diff. geo. But it seems that the torsion in this book is different by sign from the notion in many other books

41 of 49 people found the following review helpful.
Great Potential - If Only a 2nd Edition Were in the Works
By Linear Functional
An earlier review said this book has few errors, and even then only typographical ones. Are we talking about the same book? The text is pockmarked - nay, cratered - with scads of dire gaffes. The skeptical empiricist should go to Google and enter these keywords: bjorn carmo errata. The first hit will be a link to a 7-page pdf file a U.C. Berkeley professor and his students created a few years ago which compiles errata they turned up. Seven full pages, and they only covered a third of the text! A sample item in the list: "p. 97, definition of domain: It is not clear whether the boundary is the boundary as a subset of R^3 or the boundary as a subset of S. Either way, we run into trouble..." The Heine-Borel theorem on page 124 is so botched up it's beyond repair, and even the basic definition of what it means for a function to be continuous on a set is faulty (p. 123).

The author claims a student should be able to hack the material with "only the most basic concepts" from linear algebra and multivariable calculus. Largely but not entirely true. For example, you better be up to speed on linear mappings defined by NON-square matrices - something no undergraduate-level linear algebra book in my library discusses (though I only possess a handful). Many of those tidy little results for linear operators from R^n into R^n you might know from Linear Algebra 301 become worthless when one of those n's becomes an m. I don't really fault the author for this, but anyone thinking about acquiring this text should know it is not by any stretch "self-contained" as one previous reviewer stated.

The biggest irritant with this text is the constant abuse of notation. When you're just starting out trying to learn this stuff, it most emphatically does NOT help when the author keeps butchering or truncating the notation in the interests of "brevity". For example, entire derivations are often carried out using only the names of functions and not their arguments. Maybe I have a screw loose, but sometimes I find it really helps knowing that f is really f(x) and g is really g(y). And then in a single section the same symbol, N, is used to denote three different functions. Okay: this N really means N composed with alpha, and that N is N composed with the parametrization x, and this other N is really N all right, but when you stick q into it you really mean x inverse of q because N's domain is a plane, not three-dimensional space...yeah...oh wait...

Over the course of a semester I wasted uncounted hours unraveling DoCarmo's infuriating and uncalled-for notational "short-cuts".

So why do I give this text 3 stars? Well, in using it I still managed to master the core concepts quite nicely, so it had to be doing something right. Yes, the exercises are challenging, but I was able to crack most of the ones I attempted. Maybe a problem would take me 8 hours to do, but I could do it. I would not say this book is "dated", as one reviewer put it. In fact, I found most of the minimalist, non-computer generated figures to be refreshing and adequate. Anyone seeking cookbook methods for computing things will be sorely disappointed: this text is written largely for students of mathematics, and I have no qualms with that (being a math student myself).

Truly, if this text were given a buff and polish, it could become 5-star material (in my opinion anyway). Alas, that's probably not in the cards.

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Jumat, 28 Maret 2014

## PDF Download Principles of Marketing (14th Edition), by Philip Kotler, Gary Armstrong

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Principles of Marketing (14th Edition), by Philip Kotler, Gary Armstrong

Learn how to create value and gain loyal customers.

 

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

 

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

  • Sales Rank: #13540 in Books
  • Brand: Brand: Prentice Hall
  • Published on: 2011-02-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x 1.20" w x 8.60" l, 3.40 pounds
  • Binding: Hardcover
  • 744 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

18 of 18 people found the following review helpful.
Outstanding Book
By Elijah Chingosho
This is an outstanding book by the Marketing Guru, Philip Kotler and co-author Gary Armstrong. This work is densely packed with valuable insights, guidance, and marketing techniques. It offers enormous potential to receptive and motivated readers who are able to move from thought to action. This revised and updated edition includes the latest developments in the field of marketing including effectively using the latest electronic information communication technologies.

The book methodically, step-by-step discuss the various principles in marketing. The book carries pertinent information, but it is organized and written in such a way that is easily digestible. The authors buttressed their arguments and conclusions with some notes on successful marketing initiatives highlighting the specific approaches taken by the various organisations highlighted.

I would recommend it to anyone who is doing graduate or post-graduate work in marketing or marketing management or just wants some insight into how to effectively market goods or services.

6 of 6 people found the following review helpful.
The "Gold" Standard for Marketing / Marketing Management
By James M.
I bought this book, well in advance of my Marketing Management class (when the 12th edition just came out, in 2007) while I was on deployment, in Dubai. If you ask me today, why I thought this book was the "gold standard" then, I probably could not tell you, but I know over the course of the deployment I studied this book, like it was a Bible, and then some. Fast forward to today, I just finished my Marketing Management class (2 months ago), and I still think this book is one of the most insightful and thought-provoking on Marketing that I have ever read.

In some ways I can understand why this book was not used in my beginning marketing class, it really leads you on a journey, which may (just may) be a bit too fast of a pace for some readers. But, it was perfect for my marketing management class. One poster above said it was good enough for Graduate / Post-Graduate work; and while I'm not quite there yet (still a senior in an undergrad program), I definitely will use this book as a reference.

If you want to learn marketing, gain broad insight about marketing, or learn how to be an effective marketing manager, this is the gold standard you should use.

James McCoy-Flowers

10 of 12 people found the following review helpful.
ACCESS CODE??
By Amazon Customer
I specifically purchased this book NEW from Amazon directly as opposed to Marketplace dealer or used because I wanted to make sure the free access code to the books online supplements was included. The book arrived in record time, however it did NOT include the access code. After contacting Amazon's customer service, they are resending a new book with the access code. Make sure unless otherwise stated in the book description you receive the access code. It is an additional $50 through the publishing company if you buy a used book or new book without it.
As for the book, Easy to follow. Lay out is esthetically pleasing with good graphics, charts, etc. The online supplements (not to be confused with the online teaching forum) includes videos, case studies and a host of other tools to help retain the concepts and theories. If you are like me and learn best visually, the online supplements are very useful.

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Sabtu, 22 Maret 2014

! Download Basic Laboratory Calculations for Biotechnology, by Lisa A. Seidman

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To succeed in the lab, it is crucial to be comfortable with the math calculations that are part of everyday work. This accessible introduction to common laboratory techniques focuses on the basics, helping even readers with good math skills to practice the most frequently encountered types of problems. 

 

Discusses very common laboratory problems, all applied to real situations. Explores multiple strategies for solving problems for a better understanding of the underlying math. Includes hundreds of practice problems, all with solutions and many with boxed, complete explanations; plus hundreds of “story problems” relating to real situations in the lab.

 

 MARKET: A useful review for biotechnology laboratory professionals.

  • Sales Rank: #345053 in Books
  • Published on: 2007-04-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x 1.10" w x 8.40" l, 2.54 pounds
  • Binding: Paperback
  • 504 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
great book

2 of 2 people found the following review helpful.
Lab Calculations for Biotechnology
By sparkle42005
This book is excellent! I gives you very good detailed examples as well as the answers and how to work through the calculation. If you need the book Amazon is the place!

0 of 0 people found the following review helpful.
Very helpful
By LaTonya Minor
This book was very helpful with me learning and troubleshooting calculations for class. The book gave a lot of examples and practice problems which was also helpful.

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## Free PDF Accounting Information Systems: The Crossroads of Accounting and IT, by Donna Kay, Ali Ovlia

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Accounting Information Systems: The Crossroads of Accounting and IT, by Donna Kay, Ali Ovlia

Navigate the crossroads of accounting and IT.

 

Kay/Ovlia is designed to assist readers’ journey as they explore the crossroads of accounting and IT–the very place where they’ll learn how to gain a competitive edge in the accounting field. To help them on their journey, this text presents information on how to develop communication, leadership, strategic and critical thinking, a customer focus, an interpretation of converging information, and technological skills.

  • Sales Rank: #261114 in Books
  • Published on: 2011-04-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.64" h x .89" w x 8.02" l, 2.60 pounds
  • Binding: Hardcover
  • 496 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Terrible Book
By Sum41323k13l
This book is awful and has little to do with accounting. It is useful to see how IT and accounting interact but this book only shows it from the IT side and there is no accounting practice in it. Also the Technology projects at the end of each chapter are written incredibly poorly and the instructions are as vague as can be. There are no examples of what the end product of the problems should be in the book and no example of the process of building these projects, which takes away any benefit of of the exercises. The kick is the book has nothing to do with building any of the projects, they are just included.

0 of 0 people found the following review helpful.
Awesome!!
By William O'Connell
I was very impressed by the overall experience of ordering this book. The condition was better than I thought and the price was great. It arrived much early than expected. This experience saved me lots of money if I were to buy it at the school bookstore even buying it used there.

0 of 0 people found the following review helpful.
Good Intro. Book
By Königstein
Good introductory book for accounting information systems. The authors give a lot of details and examples to illustrate the importance of the intersection of accounting and IT.

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Kamis, 20 Maret 2014

!! Download Introduction to Java Programming: Fundamentals First (6th Edition) (GOAL Series), by Y Daniel Liang

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Using a fundamentals-first approach, Liang explores the concepts of problem-solving and object-oriented programming. Beginning programmers learn critical problem-solving techniques, then move on to grasp the key concepts of object-oriented and GUI programming using Java 5. Starts readers with essential problem-solving and programming concepts (control statements, methods, and arrays); moves on to object-oriented programming, graphical user interface (GUI), and applets; and finally introduces exception handling, binary I/O, and recursion. Enables readers to write short, interesting, graphical game programs early on (starting from Chapter 2). Offers an exceptionally broad range of carefully chosen examples; reinforces key concepts with objectives lists, introduction and chapter overviews, easy-to-follow examples, chapter summaries, review questions, programming exercises, and an interactive self-test. A useful reference for anyone interested in learning more about programming.

  • Sales Rank: #2027155 in Books
  • Published on: 2006-07-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.94" h x 1.04" w x 7.96" l, .0 pounds
  • Binding: Paperback
  • 704 pages

About the Author
Y. Daniel Liang is the author and editor of the Prentice Hall Liang Java Series. His innovative Java texts have been adopted by many universities throughout the world. Dr. Liang is currently a Yamacraw professor of software engineering in the School of Computing at Armstrong Atlantic State University, Savannah, Georgia.

Most helpful customer reviews

41 of 42 people found the following review helpful.
A solid, in-depth exploration
By Kyle D. Walker
I am almost completely new to programming and am trying to teach myself. I started with a computer science textbook on Python and then moved on to the 8th edition of this book. Around Chapter 14, I saw they they had come out with the 9th edition, so I purchased it. I am studying for the Java SE7 Associates certification next month, so I started over at the beginning of the book and have read back to where I was in the 8th edition (Chapter 16). There have been many changes and updates. One of the most visible changes is that the review questions are now spread throughout the chapter rather than all together at the end of the chapter. The video notes are now available. While not adding a lot of commentary to what's already in the text, I do find it helpful to watch the videos (which feature the examples being worked out for you). There are also practice tests available online. I've taken the first two of these and find them quite challenging and helpful (especially with a certification exam around the corner for me!). I am reading other texts as well (Head First Java and Java The Complete Reference). Liang's book is hefty and taking me forever to get through, but I'm confident that I'll be very solid by the time I'm done. The author, by the way, is very responsive via email whenever I come across typos in the book. These errata are listed on the book's website, so it's good to check there whenever you move on to a new chapter. I highly recommend the book!

31 of 33 people found the following review helpful.
KINDLE Version NOT Worth It
By R2
NOTE: This is a review of the KINDLE version. The content of the book is fine; please use other reviews to guide your purchase based on content. My objective is to inform the buyer if they want, or not, the Kindle version.

The caption claiming this book looks exactly like the print version is inaccurate. The reason is that 40% of the book is missing. How? The book comes with a code that enables you to download the other 40%, or "bonus" material. The eBook version does NOT come with that. It is an additional $24 charge. In other words, you don't get the 'whole book' unless you buy the 5 lbs of dead trees.

The Kindle app on the computer is clunky, making reading this an arduous task at best; for example, you'll wear out your mouse scroll wheel trying to scroll down the page. This isn't a PDF and the Kindle software is impotent in comparison to PDF reader software.

The price *SEEMS* good, until you realize that you'll have to pay an additional $24 for the "bonus" chapters, and another $42 for the MyProgramming Lab access. If the price was $80 for the eBook, added to the $24 for the rest of the book plus the $42 for the lab access, the $150 list price is exactly the same. BUT, you *cannot* sell an eBook, but you CAN sell the paper book. Getting just $5 for the paper version makes that a better deal financially, even if it means laying waste to a virtual forest for this massive tome.

In other words, it will COST YOU MORE MONEY for the Kindle version. The only two benefits are the text tools (search, copy/paste) and the lack of needing Conan the Barbarian to tote it around for you.

8 of 8 people found the following review helpful.
If You Want To Learn Java...BUY THIS BOOK!
By JuanFiesta
Over the years, I have learned numerous technologies via the self taught, read a book method. There are many good books available. This book is by far the best I have used.

The material is laid out to allow for students with many different agendas. The different approaches and relevant sections are documented at the start of the book. I opted for the cover to cover approach and am glad that I did. This book is clearly written in a way that explains the concepts and techniques to both newcomers and experienced readers. As might be expected, there are numerous code examples in the book. While a few may leave the reader scratching their head asking why, following through always leads to the answer. Additionally, many of the early examples are expanded in subsequent sections, gradually leading to fun and/or useful applications.

The content also goes far beyond the typical introduction to a programming language or environment. In the later sections, data structures, networking, graphics and a number of other areas that make a real difference in the student's ability to be productive are presented.

This book is clearly written with the student in mind. Each chapter has a large end section consisting of highlights, review questions and programming exercises. The exercises are incredibly rich and diverse. The author has clearly spent considerable time putting together these exercises so that students from diverse areas of business, science, etc. will find relevant examples of applying their new found skills to their immediate needs.

The only negative I found, is that there are some places in the book where there are small typo and similar errors. The author encourages the reader to let him know if any are found. I did just that, and to my (pleasant) surprise, got responses every time, and not just a canned auto reply.

I have recommended this book to a number of friends and colleagues. If you are reading this and trying to decide what book to get...this is the one.

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>> Download PDF College Study: The Essential Ingredients (3rd Edition), by Sally A. Lipsky

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College Study: The Essential Ingredients (3rd Edition), by Sally A. Lipsky

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College Study: The Essential Ingredients (3rd Edition), by Sally A. Lipsky

Uses an active learning approach that focuses on the reader choosing, applying, and assessing practical strategies, with the goal of creating an effective, efficient, and individualized system of study.  

 

College Study exposes readers to how to make informed choices about learning content that is often new, complex, and changing rapidly, especially given the increasing link between technology and learning. Included is the inter-relationship of students’ learning behaviors and attitudes, with an emphasis on applying multi-modal strategies into daily course work. The text covers the major learning skills topics: academic planning and goal-setting, time management and procrastination, productivity, active listening and note taking, reading and studying, preparing for and taking tests, enhancing learning and memory, reducing worry/anxiety, and online and web-based strategies. The text is written in a streamlined format; with an informal, personal writing style; and engaging activities that maintain the reader’s attention and appeal to today’s college students.

  • Sales Rank: #153135 in Books
  • Brand: Lipsky, Sally A.
  • Published on: 2012-03-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .60" w x 7.00" l, .65 pounds
  • Binding: Paperback
  • 192 pages
Features
  • Used Book in Good Condition

Review

“This is the book that encourages, through prompts and discussion, critical thinking, self-awareness and reflection about an individual learner’s strengths and challenges with college level study and success.”

--Janet Marie Zupan, University of Montana, Missoula

From the Back Cover

Start strong. Finish stronger.

 

www.MyStudentSuccessLab.com

About the Author

Sally Lipsky has a B.S. elementary education from the University of New Mexico, M.Ed. reading education from Texas Southern University, and Ph.D. language communications and adult education from the University of Pittsburgh. She is a full professor in the Developmental Studies Department, College of Education, Indiana University of Pennsylvania. Her work has centered on aspects of student learning at the post-secondary level, including college reading and study strategies and peer-to-peer learning.

 

Sally's publications include:

·         A Training Guide for College Tutors and Peer Educators. Boston: Pearson Education, Inc., 2011.

·         What Every Student Should Know About Reading and Studying the Social Sciences (w/ Hamer, A. B.). Boston: Allyn & Bacon, 2010.

·         Introduction to Higher Education (w/ Winstead, S.). New York, NY: Pearson Custom Publishing.

·         College Study: The Essential Ingredients, 2 e. Upper Saddle, NJ: Pearson Education, Inc.

 

She is a member of the College Reading and Learning Association (CRLA) and the National Association for Developmental Education (NADE), and has facilitated numerous professional presentations.

Most helpful customer reviews

0 of 0 people found the following review helpful.
I got so many pointers from this book it has ...
By holly minch
I got so many pointers from this book it has really helped me to manage my time and studying and prioritize thing that need to be done this is a must have for any collage or high school student. Worth every penny and I reference it from time to time still.

0 of 0 people found the following review helpful.
It came better than it was discribed
By Bklyn
It came better than it was discribed. Very happy with my purchase. Thank you for prompt service and good shape of the materiel.

0 of 0 people found the following review helpful.
A pre-college must read
By Lolabunny
Perfect book for the person who learns from other people mistakes and other peoples teachings.

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## PDF Ebook What's Your Evidence?: Engaging K-5 Children in Constructing Explanations in Science (Pearson Professional Development), by Carla L. Zemba

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What's Your Evidence?: Engaging K-5 Children in Constructing Explanations in Science (Pearson Professional Development), by Carla L. Zemba

By providing a variety of strategies, scenarios, student samples, classroom video clips from across all science content areas, rubrics, and guidelines this book provides teachers with the tools to successfully support young scientists to use evidence to construct scientific explanations.

 

With the view that children are capable young scientists, authors encourage science teaching in ways that nurture students’ curiosity about how the natural world works including research-based approaches to support all K-5 children constructing scientific explanations via talk and writing. Grounded in NSF-funded research, this book/DVD provides K-5 teachers with a framework for explanation (Claim, Evidence, Reasoning) that they can use to organize everything from planning to instructional strategies and from scaffolds to assessment. Because the framework addresses not only having students learn scientific explanations but also construct them from evidence and evaluate them, it is considered to build upon the new NRC framework for K-12 science education, the national standards, and reform documents in science education, as well as national standards in literacy around argumentation and persuasion, including the Common Core Standards for English Language Arts (Common Core State Standards Initiative, 2010).The chapters guide teachers step by step through presenting the framework for students, identifying opportunities to incorporate scientific explanation into lessons, providing curricular scaffolds (that fade over time) to support all students including ELLs and students with special needs, developing scientific explanation assessment tasks, and using the information from assessment tasks to inform instruction.

 

ABOUT THE VIDEO

 

All of the video clips associated with this text were filmed in elementary grade classrooms in central, rural Pennsylvania. None of the lessons were staged or scripted. The video was not professionally recorded or produced given that our aim was to be as non-intrusive as possible in the classrooms in which we were guests. Permissions were secured for all students and teachers appearing in the video clips. We hope those that view the videos are as grateful as we are that these teachers were willing to share their attempts to integrate scientific explanation into their science teaching practices, providing us with insights that would not be possible without these images. They are the true heroes of this work. - Carla L. Zembal-Saul, Katherine McNeill, and Kimber Hershberger

  • Sales Rank: #98255 in Books
  • Brand: Brand: Pearson
  • Published on: 2012-02-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .60" w x 7.30" l, .67 pounds
  • Binding: Paperback
  • 192 pages
Features
  • Used Book in Good Condition

Review

“I highly endorse this book and the practices it promotes for science explanations and discourse. As a learning tool for teachers, it will truly enhance the way they guide children to think, participate and talk like scientists.”

—from the Foreword by Donnan Stoicovy, Principal/Lead Learner, Park Forest Elementary School, State College, PA

From the Back Cover

What's Your Evidence?: Engaging K-5 Children in Constructing Explanations in Science

Carla L. Zembal-Saul, Katherine L. McNeill, and Kimber Hershberger

 

 

Successfully integrate scientific explanation into the classroom with a wealth of strategies including scenarios, examples of student writing, classroom video clips from across all science content areas, rubrics, and guidelines for designing assessment items.

 

This exciting new resource presents K-5 teachers with an effective framework that breaks down the complex practice of scientific explanation into four components—claim, evidence, reasoning, and rebuttal. Their model provides teachers with a concrete roadmap for enhancing students conceptual understanding and improves their ability to think and communicate more scientifically by carefully analyzing evidence and backing up their claims. Teachers will learn how to adapt their science content instruction in order to better meet the needs of all students.

 

 

“I highly endorse this book and the practices it promotes for science explanations and discourse. As a learning tool for teachers, it will truly enhance the way they guide children to think, participate and talk like scientists.” —from the Foreword by Donnan Stoicovy, Principal/Lead Learner, Park Forest Elementary School, State College, PA

 

 

Carla Zembal-Saul is a Professor of science education in the College of Education at Penn State where she holds the Kahn Professorship in STEM Education and currently serves as head of the Department of Curriculum and Instruction. A former middle school science teacher, she has been involved in school-university partnership work for more than fifteen years. Examining classroom discourse is a fundamental aspect of Professor Zembal-Saul’s work and she employs video analysis as both a research tool and a pedagogical approach for working with teachers. She has published her research findings in numerous book chapters and articles in peer-reviewed journals, and she is active in professional organizations, including the National Association for Research in Science Teaching and the National Science Teachers Association. Carla Zembal-Saul earned her doctorate at the University of Michigan.

 

Katherine L. McNeill is an Assistant Professor of science education at Boston College. A former middle school science teacher, she received her doctorate in science education from the University of Michigan. Her research focuses on how to support students with diverse backgrounds in engaging in scientific explanation and argumentation in both talk and writing. Her research has been generously funded by the National Science Foundation (NSF) and from this work, she has authored a book on supporting middle school students, along with numerous book chapters and articles in a variety of journals. In 2011, Professor McNeill received the Early Career Research Award from NARST.

 

Kimber Hershberger is currently a third grade teacher in the State College Area School District (SCASD) in Pennsylvania. She also serves as co-instructor for the science methods course and a mentor teacher for the Penn State — SCASD Professional Development School Partnership. Her involvement in a local professional learning community that focuses on incorporating content storyline and the CER framework in science teaching has been a highlight of her work. She holds degrees from Juniata College (B.S., elementary education) and Penn State University (M.Ed., science education). In addition to presenting numerous times at the annual conference of the National Science Teachers Association, she has co-authored several articles for NSTA journals, including Science and Children and Science Scope.

 

About the Author

Carla Zembal-Saul is a Professor of science education in the College of Education at Penn State where she holds the Kahn Professorship in STEM Education and currently serves as head of the Department of Curriculum and Instruction. A former middle school science teacher, she has been involved in school-university partnership work for more than fifteen years, and most of her teaching, scholarship, and service take place in that context. Her research focuses on K-6 teacher learning as they engage in professional development aimed at supporting students in talking and writing evidence-based arguments in science. Examining classroom discourse is a fundamental aspect of Professor Zembal-Saul’s work and she employs video analysis as both a research tool and a pedagogical approach for working with teachers. She has published her research findings in numerous book chapters and articles in peer-reviewed journals, and she is active in professional organizations, including the National Association for Research in Science Teaching and the National Science Teachers Association. Carla Zembal-Saul earned her doctorate at the University of Michigan.

 

Katherine L. McNeill is an Assistant Professor of science education at Boston College. A former middle school science teacher, she received her doctorate in science education from the University of Michigan. Her research focuses on how to support students with diverse backgrounds in engaging in scientific explanation and argumentation in both talk and writing. Her research has been generously funded by the National Science Foundation (NSF) and from this work, she has published a book on supporting middle school students, numerous book chapters, and articles in a variety of journals including the Journal of Research in Science Teaching, Science Education, The Journal of the Learning Sciences, and the International Journal of Science Education. In 2011, Professor McNeill received the Early Career Research Award from NARST. She has also conducted numerous workshops at the annual meeting of the National Science Teachers Association (NSTA) and for school districts including the Detroit Public Schools and the Boston Public Schools.

 

Kimber Hershberger is currently a third grade teacher in the State College Area School District (SCASD) in Pennsylvania. She also serves as co-instructor for the science methods course and a mentor teacher for the Penn State – SCASD Professional Development School Partnership. Her involvement in a local professional learning community that focuses on incorporating content storyline and the CER framework in science teaching has been a highlight of her work. She holds degrees from Juniata College (B.S., elementary education) and Penn State University (M.Ed., science education). Kimber Hershberger has co-authored several articles for NSTA journals, including Science and Children and Science Scope. In addition, she has presented numerous times at the annual conference of the National Science Teachers Association, including sessions at the Research Dissemination Conference, about her work on how to scaffold students’ use of claims and evidence through science talks and journals. She loves visiting interesting places like the Galapagos Islands, India, Italy, and Japan and sharing her travel adventures with her students.

Most helpful customer reviews

6 of 6 people found the following review helpful.
Excellent Resource for the Next Generation Science Standards
By James T. McDonald
This is an excellent resource for the science practice of "engaging in argument with evidence" that is outlined in the Next Generation Science Standards. This book comes with a DVD of classroom video to show you how you implement the Claims-Evidence-Reasoning framework in your classroom. The many example lessons and unit explain how to plan lessons, supporting students in how to talk and write in a scientific manner, integrating science with other subjects like English-Language Arts and how to design assessment tasks and constructing rubrics.

I recommend this book for elementary teachers who want their students to think critically and want to go beyond predictions and collecting data. This thoroughly addresses the new Next Generation Science Standards and how to build a positive and powerful learning environment in the classroom.

This is also a nice resource for instructors of elementary science methods who work with preservice teachers. I use it with my students and they learn a lot when they teach their science lessons in a local school. This gets at the reasons for planning engaging science lessons and how to have success in the classroom. I am very pleased with the success that my students are having.

2 of 2 people found the following review helpful.
Great book
By krisera
Great book for any science teacher. Helps you learn how to teach students to think like a scientist. Something that is missing from most school bought curriculum

1 of 1 people found the following review helpful.
Five Stars
By Annette
Must have resource for understanding gathering and reasoning evidence in the K-5 classrooms.

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