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Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective.
To keep pace with today’s ever-changing technology, the seventh edition has been streamlined—removing material that’s no longer relevant, while still providing information on the hottest topics in the field.
- Sales Rank: #386187 in Books
- Brand: Prentice Hall
- Published on: 2011-10-14
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.90" h x 1.30" w x 8.70" l, 3.48 pounds
- Binding: Hardcover
- 792 pages
- Used Book in Good Condition
Most helpful customer reviews
6 of 8 people found the following review helpful.
An Expensive Summary of Wikipedia
By Loak
This book was required for a class in my Master's degree. I have never written a bad review for an item, but this book is so bad that something has to be said.
This book constantly references wikipedia and provides URL's for you to get additional information, making it a very expensive summary of questionable information that you can get for free. Common sense information is presented like it's a ground breaking new theory and has little substance behind it. And, if that wasn't bad enough, the authors of this book are fascinated with Second Life, this book talks more about Second Life than you would probably ever care to know, including how the Sex Industry works in the game.
The only reason I gave this book 2 stars is because of the case studies. They are generally well thought out, informative and excellent tools for further consideration of topics. These are the only things in the book worth reading.
1 of 1 people found the following review helpful.
Used as textbook for my course...
By OXMOGRMI
Having only basic knowledge about e-commerce, this book definitely helped to broaden it. I believe it might be worth for someone interesting in starting own online business, otherwise ok for school.
1 of 1 people found the following review helpful.
Good textbook for students who study e-commerce
By abdulbasit
I'm studing ELCM211 in Victoria University of Wellington and I rate 4 star for this book because the contents are very useful and I can read a lot of interesting information from this book
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