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Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition (6th Edition), by Michael R. Solomon, Judith L. Zaichkowsky, Rosemar
Free PDF Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition (6th Edition), by Michael R. Solomon, Judith L. Zaichkowsky, Rosemar
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Explore the "act of buying" and beyond.
A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people’s social experiences. A new author team introduces a uniquely Canadian perspective, and integrates cutting-edge topics and research in the ever-changing field of consumer behaviour.
- Sales Rank: #1512107 in Books
- Published on: 2013-01-01
- Number of items: 1
- Dimensions: 11.00" h x .75" w x 8.50" l,
- Binding: Paperback
- 608 pages
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