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NEW MyMarketingLab with Pearson eText -- Access Card -- for Principles of Marketing, by Philip R. Kotler, Gary Armstrong
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- Sales Rank: #2768415 in Books
- Published on: 2011-01-06
- Original language: English
- Number of items: 1
- Dimensions: 8.96" h x .14" w x 6.27" l, .10 pounds
- Binding: Misc. Supplies
- 744 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
I rented this book for an MBA class I took ...
By Regina Davis
I rented this book for an MBA class I took in this Spring. I have to say that this book is really well-written and engaging (something that can be difficult to find in a textbook). The chapters in the book tended to be very long, but since the content and voice was interesting, I did not mind. What was also helpful were the real-life company examples spread throughout the entire book.
1 of 1 people found the following review helpful.
Five Stars
By Amazon Customer
This product was awesome...I never heard of renting.. it saved me a lot of money
0 of 0 people found the following review helpful.
Beautiful book! Came in shiny and brand new in ...
By Aubrey
Beautiful book! Came in shiny and brand new in only two days. I was very pleased to see the book sealed in plastic so I know it had definitely never been opened. It costs quite a bit of money, but it came exactly as promised. Very pleased!
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