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Marketing: Defined, Explained, Applied (2nd Edition), by Michael P Levens
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A unique and easy-to-read breakdown of marketing information.
Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text—rather than passively read it.
The second edition features a new format that makes it easier for readers to study and learn the material.
- Sales Rank: #48195 in Books
- Published on: 2011-01-30
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x 1.00" w x 8.60" l, 1.59 pounds
- Binding: Paperback
- 384 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
LOVEEEE this! I rented this book
By Audrey
I decide to rent this book since money is tight. It was overall great, I really enjoyed the layout of it. It is different from traditional books, however it was easier for me to understand the concepts. Renting process was easy and at a good price. In the end I would actually purchase the book to review it from time to time.
1 of 1 people found the following review helpful.
Love it
By S. Walton
I am enjoying this textbook. Gives clear, relevant examples. Nicely orgranzed and nice visuals. Makes sense that it is a marketing book.
1 of 1 people found the following review helpful.
Effective book for marketing beginners
By Andrea Alvarez
Great book
Explains in a very simple way every concept .
Perfect for marketing beginners very organized and visual it's perfect
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