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Students heading for a career in business will benefit from researched and proven selling techniques. Professional sales skills are becoming increasingly important in today’s business world. This text covers up-to-date academic topics and rich application materials, providing students with everything they need to understand and apply selling techniques.
In the eleventh edition, Manning and Reece have invited Michael Ahearne to join their best-selling author team. Ahearne’s experience as Associate Professor of Marketing and Executive Director of the Sales Excellence Institute, in addition to his extensive educational background, provides invaluable insight to this already well-researched text.
Developing a Personal Selling Philosophy; Developing a Relationship Strategy; Developing a Product Strategy; Developing a Customer Strategy; Developing a Presentation Strategy; Management of Self and Others
Advances in technology and changes in customer expectations mean that sales personnel need to be adaptive and employ the latest in selling techniques. The authors have updated this text with new research and new interactive tools to engage students and reinforce learning with doing.
- Sales Rank: #758356 in Books
- Brand: Brand: Prentice Hall
- Published on: 2009-01-07
- Original language: English
- Number of items: 1
- Dimensions: 11.18" h x 1.03" w x 8.70" l, 3.20 pounds
- Binding: Hardcover
- 544 pages
- Used Book in Good Condition
Most helpful customer reviews
1 of 1 people found the following review helpful.
love it
By Nadia
Thank you, I have enjoyed the book greatly.
In addition, I revised the book in less then a week.
Also, it was like new.
:D
2 of 3 people found the following review helpful.
DECEPTIVE COMAPNY!!! BE AWARE!!!
By Jesse
Collegebooksdirect illegally covered portions of the book that stated it was an "Instructors Edition" with duct tape and placed a bar code over the "Not For Sale" bar code on the back of the book. I contacted both Amazon.com and Collegebooksdirect to address this issue with no solution from either company. Instead, Collegebooksdirect stated that this is common practice for them (which clearly violates Amazon.com's selling rules and guidelines) and that I should have contacted them earlier. I stated to both the companies that I was under the assumption that the book was a "Student Edition" and did not have any idea that under the tape concealed the listing "Instructors Edition". I did not receive any refund, and both companies refuse to address the situation. BE AWARE! This company sells products that are illegal to transfer!!!!
1 of 1 people found the following review helpful.
excellent
By patricia
It's a great way to keep going to college.
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