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~ Ebook Free Human Resource Management (10th Edition), by Wayne Mondy

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Human Resource Management (10th Edition), by Wayne Mondy

This best-selling survey of contemporary human resource management offers a balance of practical and applied material as well as underlying Human Resource Management theory. It reflects the latest information, including the impact of global competition and rapid technological advances, that have accelerated trends such as shared service centers, outsourcing and just-in-time training. A wealth of actual company examples demonstrates how concepts are being used in today's leading-edge organizations. New chapter on Internet recruiting provides readers with realistic and thorough discussion of how the Internet is changing human resources with specific material on the Internet's influence in this industry such as steps to effective internet recruiting, employment web sites, and much more. Additional Global Perspectives sections throughout the book provide readers with insightful discussions of multinational topics so they can appreciate their impact on human resources management. Additional HR Web Wisdom sections guide readers to three distinct web sites in each chapter related to topics under discussion, enabling them to gain additional insight. Additional HRM in Action brief exercises in each chapter permit readers to make decisions regarding real world situations that could occur in the business world. Companion Website includes hotlinks to all sites featured in HR Web Wisdom sections; monthly updates; an online study guide; and Internet exercises. Current examples and data from over 100 actual companies illustrate the concepts at work in real organizations. An invaluable resource for professionals in the human resources field.

  • Sales Rank: #709666 in Books
  • Published on: 2007-06-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.82" h x .75" w x 8.46" l, 2.35 pounds
  • Binding: Paperback
  • 528 pages

Most helpful customer reviews

0 of 4 people found the following review helpful.
Speedy Delivery!
By Brenda G. Bautista
The textbook I ordered arrived faster than I expected. I would definitely order form this seller again and highly recommend this seller to everyone! You will not be disappointed! Great customer service and lightning speed delivery! Thanks again!

0 of 0 people found the following review helpful.
Good book
By M. Edwards
This is a good book for those wanting more introductory human resource information. It is structured in a manner that is efficient for learning.....images, bold letters on important words, definitions to words, real-life examples. Not just another boring text.

0 of 4 people found the following review helpful.
upset customer
By Kimberly Denise Haley
I ordered my book and I paid for my book, but I never recieved my merchandise. I had to purchase my book from the campus book store for the original price $136.00 when I already paid Wiggles book on line $72.00. I would like a refund. I ordered this book 1/24/2009 and it is now 3/4/2009. I do not recommend ordering from them.

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* PDF Ebook Aerodynamics for Engineers (5th Edition), by John J. Bertin, Russell M. Cummings

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Aerodynamics for Engineers (5th Edition), by John J. Bertin, Russell M. Cummings

KEY BENEFIT: From low-speed through hypersonic flight, this book merges fundamental fluid mechanics, experimental techniques, and computational fluid dynamics techniques to build a solid foundation in aerodynamic applications. Many references are recent publications by the world’s finest aerodynamicists with expertise in subsonic, transonic, supersonic, and hypersonic aerodynamics. KEY TOPICS: Starts the new edition with a fun, readable, and motivational presentation on aircraft performance using material on Specific Excess Power (taught to all cadets at the U.S. Air Force Academy). Adds new sections to later chapters, presenting new real-world applications. Includes a CD-ROMwith Excel spreadsheets to solve a wide range of problems showing simple CFD applications, experimental correlations, and more. A useful reference for professionals in the aeronautics industry.

  • Sales Rank: #145845 in Books
  • Published on: 2008-06-28
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.40" h x 1.20" w x 7.40" l, 2.73 pounds
  • Binding: Hardcover
  • 752 pages

From the Publisher
This comprehensive guide to aerodynamics focuses on practical problems and discusses the fundamental principles and techniques used to solve these problems.

From the Back Cover

The fourth edition of Aerodynamics for Engineers has been written to reflect the rapid advances in software and in hardware that have resulted in the ever increasing use of Computational Fluid Dynamics (CFD) in the design of aerospace vehicles. The increased reliance on computational methods has led to two changes unique to the fourth edition.

  • Some very sophisticated numerical solutions for high-alpha flow fields (Chapter 7), transonic flows around an NACA airfoil (Chapter 9), and flow over the SR-71 at three high-speed Mach numbers (Chapter 11) appear for the first time in Aerodynamics for Engineers. Although these results have appeared in the open literature, the high-quality figures were provided by Cobalt Solutions, LLC, using the post-processing packages Fieldview and EnSight.
  • Chapter 14 has been completely rewritten to provide a discussion of the complementary use of experiment and of computation as tools for defining the aerodynamic environment. This was the greatest single change to the text. Chapter 14 was a major effort, intended to put in perspective the strengths and limitations of the various tools that were discussed individually throughout the text.
  • Excerpt. © Reprinted by permission. All rights reserved.

    This text is designed for use by undergraduate students in intermediate and advanced classes in aerodynamics and by graduate students in mechanical engineering and aerospace engineering. Basic fluid mechanic principles are presented in the first four chapters. Fluid properties and a model for the standard atmosphere are discussed in Chapter 1, "Fluid Properties." The equations governing fluid motion are presented in Chapter 2, "Fundamentals of Fluid Mechanics." Differential and integral forms of the continuity equation (based on the conservation of mass), the linear momentum equation (based on Newton's law of motion), and the energy equation (based on the first law of thermodynamics) are presented. Modeling inviscid, incompressible flows is the subject of Chapter 3, "Dynamics of an Incompressible, Inviscid Flow Field." Modeling viscous boundary layers, with emphasis on incompressible flows, is the subject of Chapter 4, "Viscous Boundary Layers." Thus, Chapters 1 through 4 present material that covers the principles upon which the aerodynamic applications are based. For the reader who already has had a course (or courses) in fluid mechanics, these four chapters provide a comprehensive review of fluid mechanics and an introduction to the nomenclature and style of the present text.

    At this point, the reader is ready to begin material focused on aerodynamic applications. Parameters that characterize the geometry of aerodynamic configurations and parameters that characterize aerodynamic performance are presented in Chapter 5, "Characteristic Parameters for Airfoil and Wing Aerodynamics." Techniques for modeling the aerodynamic performance of two-dimensional airfoils and, of finite-span wings at low speeds (where variations in density are negligible) are presented in Chapters 6 and 7, respectively. Chapter 6 is titled "Incompressible Flows around Wings of Infinite Span," and Chapter 7 is titled "Incompressible Flow about Wings of Finite Span."

    The next five chapters deal with compressible flow fields. To provide the reader with the necessary background for high-speed aerodynamics, the basic fluid mechanic principles for compressible flows are discussed in Chapter 8, "Dynamics of a Compressible Flow Field." Thus, from a pedagogical point of view, the material presented in Chapter 8 complements the material presented in Chapters 1 through 4. Techniques for modeling high-speed flows (where density variations cannot be neglected) are presented in Chapters 9 through 12. Aerodynamic performance for compressible, subsonic flows through transonic speeds is the subject of Chapter 9, "Compressible Subsonic Flows and Transonic Flows." Supersonic aerodynamics for two-dimensional airfoils is the subject of Chapter 10, "Two-Dimensional Supersonic Flows about Thin Airfoils" and for finite-span wings in Chapter 11, "Supersonic Flows over Wings and Airplane Configurations." Hypersonic flows are the subject of Chapter 12.

    At this point, chapters have been dedicated to the development of basic models for calculating the aerodynamic performance parameters for each of the possible speed ranges. The assumptions and, therefore, the restrictions incorporated into the development of the theory are carefully noted. The applications of the theory are illustrated by working one or more problems. Solutions are obtained using numerical techniques in order to apply the theory for those flows where closed-form solutions are impractical or impossible. In each of the chapters, the computed aerodynamic parameters are compared with experimental data from the open literature to illustrate both the validity of the theoretical analysis and its limitations (or, equivalently, the range of conditions for which the theory is applicable). One objective is to use the experimental data to determine the limits of applicability for the proposed models.

    Extensive discussions of the effects of viscosity, compressibility, shock/boundary-layer interactions, turbulence modeling, and other practical aspects of contemporary aerodynamic design are also presented. Problems at the end of each chapter are designed to complement the material presented within the chapter and to develop the student's understanding of the relative importance of various phenomena. The text emphasizes practical problems and the techniques through which solutions to these problems can be obtained. Because both the International System of Units (Systeme International d'Unites, abbreviated SI) and English units are commonly used in the aerospace industry, both are used in this text. Conversion factors between SI units and English units are presented on the inside covers.

    Advanced material relating to design features of aircraft over more than a century and to the tools used to define the aerodynamic parameters are presented in Chapters 13 and 14. Chapter 13 is titled "Aerodynamic Design Considerations," and Chapter 14 is titled "Tools for Defining the Aerodynamic Environment." Chapter 14 presents an explanation of the complementary role of experiment and of computation in defining the aerodynamic environment. Furthermore, the advantages, limitations, and roles of computational techniques of varying degrees of rigor are discussed. The material presented in Chapters 13 and 14 not only should provide interesting reading for the student but, should be useful to professionals long after they have completed their formal academic training.

    COMMENTS ON THE FIRST THREE EDITIONS

    The author would like to thank Michael L. Smith for his significant contributions to Aerodynamics for Engineers. Michael Smith's contributions helped establish the quality of the text from the outset and the foundation upon which the subsequent editions have been based. For these contributions, he was recognized as coauthor of the first three editions.

    The author is indebted to his many friends and colleagues for their help in preparing the first three editions of this text. I thank them for their suggestions, their support, and for copies of photographs, illustrations, and reference documents. The author is indebted to L. C. Squire of Cambridge University; V G. Szebehely of the University of Texas at Austin; R A. Wierum of the Rice University; T. J. Mueller of the University of Notre Dame; R. G. Bradley and C. Smith of General Dynamics; G. E. Erickson of Northrop; L. E. Ericsson of Lockheed Missiles and Space; L. Lemmerman and A. S. W Thomas of Lockheed Georgia; J. Periaux of Avions Marcel Dassault; H. W Carlson, M. L. Spearman, and P R Coven of the Langley Research Center; D. Kanipe of the Johnson Space Center; R. C. Maydew, S. McAlees, and W. H. Rutledge of the Sandia National Labs; M. J. Nipper of the Lockheed Martin Tactical Aircraft Systems; H. J. Hillaker (formerly) of General Dynamics; R. Chase of the ANSER Corporation; and Lt. Col. S. A. Brandt, Lt. Col. W. B. McClure, and Maj. M. C. Towne of the U.S. Air Force Academy. R R. DeJarnette of North Carolina State University, and J. E Marchman III, of Virginia Polytechnic Institute and State University provided valuable comments as reviewers of the third edition.

    Not only has T. C. Valdez served as the graphics artist for the first three editions of this text, but he has regularly located interesting articles on aircraft design that have been incorporated into the various editions.

    THE FOUTH EDITION

    Rapid advances in software and hardware have resulted in the ever-increasing use of computational fluid dynamics (CFD) in the design of aerospace vehicles. The increased reliance on computational methods has led to three changes unique to the fourth edition.

  • Some very sophisticated numerical solutions for high alpha flow fields (Chapter 7), transonic flows around an NACA airfoil (Chapter 9), and flow over the SR-71 at three high-speed Mach numbers (Chapter 11) appear for the first time in Aerodynamics for Engineers. Although these results have appeared in the open literature, the high-quality figures were provided by Cobalt Solutions, LLC, using the postprocessing packages Fieldview and EnSight. Captain J. R. Forsythe was instrumental in obtaining the appropriate graphics.
  • The discussion of the complementary use of experiment and computation as tools for defining the aerodynamic environment was the greatest single change to the text. Chapter 14 was a major effort, intended to put in perspective the strengths and limitations of the various tools that were discussed individually throughout the text.
  • A CD with complementary homework problems and animated graphics is available to adopters. Please contact the author at USAFA.
  • Major D. C. Blake, Capt. J. R. Forsythe, and M. C. Towne were valuable contributors to the changes that have been made to the fourth edition. They served as sounding boards before the text was written, as editors to the modified text, and as suppliers of graphic art. Since it was the desire of the author to reflect the current role of computations (limitations, strengths, and usage) and to present some challenging applications, the author appreciates the many contributions of Maj. Blake, Capt. Forsythe, and Dr. Towne, who are active experts in the use and in the development of CFD in aerodynamic design.

    The author would also like to thank M. Gen. E. R. Bracken for supplying information and photographs regarding the design and operation of military aircraft. G. E. Peters of the Boeing Company and M. C. Towne of Lockheed Martin Aeronautics served as points of contact with their companies in providing material new to the fourth edition.

    The author would like to thank John Evans Burkhalter of Auburn University, Richard S. Figliola of Clemson University, Marilyn Smith of the Georgia Institute of Technology, and Leland A. Carlson of Texas A & M University, who, as reviewers of a draft manuscript, provided comments that have been incorporated either into the text or into the corresponding CD.

    The author would also like to thank the American Institute of Aeronautics and Astronautics (AIAA), the Advisory Group f...

    Most helpful customer reviews

    26 of 27 people found the following review helpful.
    Excellent Book to start Aerodynamics
    By Muhammad A. AlMubarak
    I strongly recommend this book for those who are studying their first courses in aerodynamics. It is indeed clear, easy to understand, and, above all, very illustrated. In point of fact, I have liked aerodynamics because of this book. I used this book in my first course in aerodynamics instead of the required book given by my university (K.F.U.P.M), which was " Fundamentals of Aerodynamics written by John D. Anderson, because it avoids the complexity of derivations of equations, which might be the nightmare for some aerodynamics students particularly the beginners. Over and above this, I have been very willing and interested in reading the text because the authors have avoided tautology. Furthermore, I have digested a lots of concepts because of its very clear figures which have made a great impression on me, you know, one picture worth a 1000 words as the saying goes.
    As far as the examples given in each chapter are concerned, I believe that the authors should have added extra examples in order to see the applications of the important theories and their equations. Anyhow, some of the provided examples did come in my major exams.
    Like other aerodynamics books I have seen, this book does not provide the students with the solution of the problems given at the end of each chapter. I found that some of the theoretical questions given at the end of each chapter were among the questions my instructor used to give us in his quizzes, major, and final exams. The other thing I don not like about this book, similar to other aerodynamics books, is that it does not have a glossary. Thus, Students will have to read the text to find the definitions of the new terms. However, the definitions given are easy to memorize and comprehend as well.
    For those who are interested in full derivations of equations, I believe that this book will not be very helpful to them. They should buy " Fundamentals of Aerodynamics written by John D. Anderson" immediately.
    I believe very strongly that using both of the books I mentioned above will enable the student to pass his/her course with flying colors. I am sure as eggs are eggs that they will come in handy in quizzes, majors, final exams, plus term projects. I used both of them and I got "B". Believe you me, you will make it God willing, as I did.

    4 of 4 people found the following review helpful.
    Good Basic Textbook
    By Elijah Chingosho
    The book provides a great foundation in aerodynamics principles and theory for aeronautical engineers or mechanical engineers studying aerospace engineering. The book is well organized and well written with clear and easy to follow explanations.

    This is a reader-friendly book that most mechanical or aeronautical engineering students who require a down to earth book that teaches the fundamentals of aerodynamics will find interesting and informative.

    Although this is not the best book on the market, it nevertheless is worth investing in as it provides a basic though comprehensive guide to aerodynamics with a focus on fundamental principles and techniques, incorporating the latest advances in software and in hardware that have resulted in the ever increasing use of Computational Fluid Dynamics (CFD) in aircraft design.

    2 of 2 people found the following review helpful.
    Incomplete
    By Warchief
    Let me jump straight to chapter 8, if you never read Modern Compressible Flow by Anderson, which is the textbook that my school uses for Gas Dynamics course, then you won't be able to do some of the problems given in this particular chapter, such as problem 8.18 (reflected shock, which isn't covered/is barely covered by the authors). If you plan to use this book for introduction to compressible flow or Gas Dynamics, stay away & stick to Anderson's book that I mentioned earlier (after you've read that book, then go ahead & read this book). It is not a bad book overall, but it cannot be used by itself. If you want a decent aerodynamics textbook/reference, then go with another Anderson's excellent book called Fundamentals of Aerodynamics. However, you shouldn't stick with just one book, build your library because some books have their pros and cons.

    See all 8 customer reviews...

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    Sabtu, 07 Februari 2015

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    • Sales Rank: #1520972 in Books
    • Published on: 2005-03-30
    • Original language: English
    • Number of items: 1
    • Dimensions: 11.00" h x 1.50" w x 8.80" l,
    • Binding: Hardcover
    • 1088 pages

    About the Author
    "MICHAEL T MADIGAN" received a bachelor's degree in biology and education from Wisconsin State University at Stevens Point in 1971 and M.S. and Ph.D. degrees in 1974 and 1976, respectively, from the University of Wisconsin, Madison, Department of Bacteriology. His graduate work involved study of the biology of hot spring photosynthetic bacteria under the direction of Thomas D. Brock. Following three years of postdoctoral training in the Department of Microbiology, Indiana University, where he worked on photosynthetic bacteria with Howard Gest, he moved to Southern Illinois University at Carbondale, where he is now Professor of Microbiology. He has been a coauthor of "Biology of Microorganisms" since the fourth edition (1984) and teaches courses in introductory microbiology and bacterial diversity. In 1988 he was selected as the outstanding teacher in the College of Science, and in 1993 its outstanding researcher. His research has dealt almost exclusively with anoxygenic phototrophic bacteria, especially those species that inhabit extreme environments. He has published nearly 85 research papers, has coedited a major treatise on photosynthetic bacteria, and is Chief Editor for North America of the journal "Archives o f Microbiology." His nonscientific interests include reading, hiking, tree planting, and caring for his dogs and horses. He lives aside a quiet lake about five miles from the SIU campus with his wife, Nancy, two dogs, Willie and Plum, and King and Feenkonig (horses).

    "JOHN M. MARTINKO" attended The Cleveland State University and majored in biology with a chemistry minor. As an undergraduate student he participated in a cooperative education program, gaining researchexperience in several microbiology and immunology laboratories. He then worked for two years at Case Western Reserve University as a laboratory manager, continuing his cooperative education research on the structure, serology, and epidemiology of Streptococcus pyogenes. He next went to the State University of New York at Buffalo where he did research on antibody specificity and idiotypes for his M.A. and Ph.D. (1978) in Microbiology. As a postdoctoral fellow, he worked at Albert Einstein College of Medicine in New York on the structure of major histocompatibility complex proteins. Since 1981, he has been in the Department of Microbiology at Southern Illinois University at Carbondale where he is currently the Chair and Associate Professor. His research interests include the effects of growth hormone on the immune response and the immunological identification of soybean brown stem rot disease. His teaching interests include undergraduate and graduate courses in immunology and a team-taught general microbiology course, where he is responsible for immunology, host defense, and infectious diseases. He lives with his wife Judy, a junior high school science teacher, and their daughters, Martha and Helen, in Carbondale where he has been active in coaching his daughters' soccer and softball teams. He tries to find time to play soccer and golf.

    "JACK PARKER" received his bachelor's degree in biology and also received his doctoral degree in a biology program (Ph.D., Purdue University, 1973). However, his research project dealt with bacterial physiology and he completed his Ph.D. research while in the microbiology department at the University of Michigan. Following this he spent four yearsstudying bacterial genetics at York University in Toronto, Ontario. He has taught courses in bacterial genetics, general genetics, human genetics, molecular biology, and molecular genetics, and has participated in courses in introductory microbiology, medical microbiology, and virology primarily at Southern Illinois University at Carbondale, where he is now a Professor in the Department of Microbiology and Dean of the College of Science. His research has been in the broad area of molecular genetics and gene expression and has been focused most specifically on studies of how cells control the accuracy of protein synthesis. He is the author of approximately 50 research papers. His home is on the edge of the Shawnee National Forest in deep southern Illinois where he lives with his wife, Beth, and three children, Justine, D'Arcy and Gra

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    By Douglas Long
    The pedagogy is excellent, and let me just mention that I, as an author of a text in an unrelated field, know the challenge of explaining complex issues in an understandable format. No book can be all things to all people. This is not a graduate level text. The authors know their audience and know how to present the foundational knowledge, introduce the right concepts, leave out the unneccesary details, and keep it all tied together. I only found this book after suffering through the Prescott/Harley/Klein text.

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    Solid Textbook
    By Brwnie
    I used this textbook for my College microbiology class and it did its job well. It explained concepts well and clarified confusion from class. Definitely keeping this book on my bookshelf!

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    >> Download PDF Focus on Grammar 2 Workbook, 4th Edition, by Samuela Eckstut-Didier

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    NOTE: This ISBN does not include Access Card. It includes Workbook only

    • Sales Rank: #173240 in Books
    • Brand: Brand: Pearson Longman
    • Published on: 2011-07-31
    • Original language: English
    • Number of items: 1
    • Dimensions: 10.70" h x .50" w x 8.20" l, 1.20 pounds
    • Binding: Paperback
    • 246 pages
    Features
    • WORKBOOK

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    0 of 0 people found the following review helpful.
    Five Stars
    By william lee
    good

    0 of 0 people found the following review helpful.
    for my friend
    By molly
    Good quality and easy to understand. I purchased for my friend. She said this is really a good book for the beginners who just come to the U.S. I think I need to borrow this book from her to improve my grammar.

    0 of 0 people found the following review helpful.
    Nice English Textbook but Pricey
    By el-intenso
    I bought this book for my wife for her English classes and it was a required book. She loved the book and she did well in the class. She uses it now as a reference book to review her classwork.

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    • Published on: 2007-11-28
    • Format: Import
    • Original language: English
    • Binding: Paperback
    • 150 pages

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    Nurses working with childbearing families face a variety new challenges, including shortened lengths of hospital stay, the trend toward greater use of community-based and home care, and downsizing and mergers of health-care systems. This book is not only important reading for maternity nurses, but also can be used as an invaluable reference tool.  The Eighth Edition of this popular book not only continues to emphasize the central role played by maternity nurses working with today's childbearing families, but also includes a global perspective, covering culture as a factor in relating to the woman's childbirth experience. It also includes a comprehensive, accessible segment on women's health issues.

    • Sales Rank: #664171 in Books
    • Brand: Brand: Prentice Hall
    • Published on: 2007-05-03
    • Original language: English
    • Number of items: 1
    • Dimensions: 11.17" h x 1.93" w x 8.90" l, 6.66 pounds
    • Binding: Hardcover
    • 1280 pages
    Features
    • Used Book in Good Condition

    From the Back Cover

    This portable handbook provides students with a succinct, quick-reference guide for use in the clinical setting. Content is organized by each stage of the childbirth process and includes normal and at risk information. Procedures, tables, photos, and illustrations are integrated throughout. Nursing students and professionals.

    About the Author

    Michele Davidson

    [COPY TO COME for Michele Davidson]

     

    Marcia L. London

    Marcia L. London has been able to combine her two greatest passions by being both a nurse caring for children and families and a teacher for almost 35 years. She received her B.S.N. and school nurse certificate from Plattsburgh State University in Plattsburgh, New York. After graduation, she began her nursing career as a pediatric nurse at St. Luke’s Hospital in New York City then moved to Pittsburgh, where she began her teaching career. Mrs. London accepted a faculty position at Pittsburgh’s Children’s Hospital Affiliate Program and received her M.S.N. in pediatrics as a clinical nurse specialist from the University of Pittsburgh. Mrs. London began teaching at Beth-El School of Nursing and Health Science in 1974 after opening the first intensive care nursery at Memorial Hospital of Colorado Springs. She has served in many administrative and faculty positions at Beth-El, including coordinator for nursing care of children for 32 years. Mrs. London maintains her clinical skills working in an urgent care and after-hours clinic and doing undergraduate pediatric clinical supervision. She obtained her postmaster’s neonatal nurse practitioner certificate in 1983 and subsequently developed the neonatal nurse practitioner (NNP) program and the master’s NNP program at Beth-El. She is active nationally in neonatal nursing and was involved in the development of the Neonatal Nurse Practitioner Educational Program Guidelines. She has contributed 5 chapters to various neonatal nursing texts. Mrs. London is active in nurse practitioner education in general. She was involved in the revision of the Core Competency for Nurse Practitioners and Curriculum Guidelines for Nurse Practitioner Education, as a member of the Education Committee of the National Organization of Nurse Practitioner Faculties and participated as part of the Core Competency Validation Expert Panel. Mrs. London has also pursued her interest in college student learning by taking doctoral classes in  higher education administration and adult learning at the University of Denver in Colorado. She feels fortunate to be involved in the education of her future colleagues. Her teaching philosophy is that, with support, students can achieve more than they may initially believe they are capable of achieving. Mrs. London and her husband have two sons and one dog (Reilly, daughter by proxy). Her two sons, Craig and Matthew, are involved in computer informatics, and media arts and animation and are more than willing to give Mom helpful hints.

     

    Patricia A. Wieland Ladewig

    Patricia A. Wieland Ladewig received her B.S. from the College of Saint Teresa in Winona, Minnesota. After graduation, she worked as a pediatric nurse before joining the U.S. Air Force. After completing her tour of duty, Dr. Ladewig relocated at Florida, where she accepted a faculty position at Florida State University. There she embraced teaching as her calling. Over the years, she taught at several schools of nursing while earning her M.S.N. in maternal-newborn nursing from Catholic University of America in Washington, D.C., and her Ph.D. in higher education administration from the University of Denver in Colorado. In addition, she became a women’s health nurse practitioner and maintained a part-time clinical practice. In 1988 Dr. Ladewig became the first director of the nursing program at Regis College in Denver and., in 1991, when the college became Regis University, she became dean of the Rueckert-Hartman School for Health Professions. Under her guidance, the Department of Nursing has added a graduate program and the School  has added three departments: the Department of Physical Therapy, the Department of Health Services Administration and Management, and the Department of Health Care Ethics. Dr. Ladewig feels that teaching others to be excellent, caring nurses gives her the best of all worlds because it keeps her in touch with the profession she loves and enables her to help shape the future of the nursing profession. When not at work or writing textbooks, Pat and her husband, Tim, enjoy skiing, baseball games, and traveling. However their greatest pleasure comes from their family: son Ryan, his wife, Amanda, and grandson Reed; and son, Erik, his wife Kedri, and granddaughter Emma.

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    2 of 2 people found the following review helpful.
    Excellent source of information
    By Rosie Holmes
    This book is an excellent source of information when it comes to OB. I am very pleased with how the content is easy to understand. The pictures are a great source of information. This by far is the best book a student can purchase for nursing school in your OB rotation. This book went right along on how the teacher explained it to us. Thanks to OLDs for coming up with such a great OB book. Keep up the good work. Students need something that is easy to relate to and understand. This is the book you would want to purchase.
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    @ Free PDF Changing the Game: How Video Games Are Transforming the Future of Business (paperback), by David Edery, Ethan Mollick

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    Changing the Game: How Video Games Are Transforming the Future of Business (paperback), by David Edery, Ethan Mollick



    Changing the Game: How Video Games Are Transforming the Future of Business (paperback), by David Edery, Ethan Mollick

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    Changing the Game: How Video Games Are Transforming the Future of Business (paperback), by David Edery, Ethan Mollick

    Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit!

    Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army’s total advertising budget, has had more impact on new recruits than all other forms of Army advertising combined. And Google is using video games to turn its visitors into a giant, voluntary labor force--encouraging them to manually label the millions of images found on the Web that Google’s computers cannot identify on their own.

     

    Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity…in short, to make it fun to do business. This book is packed with case studies, best practices, and pitfalls to avoid. It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general.

    • In-game advertising, advergames, adverworlds, and beyond
      Choose your best marketing opportunities--and avoid the pitfalls
    • Use gaming to recruit and develop better employees
      Learn practical lessons from America’s Army and other innovative case studies
    • Channel the passion of your user communities
      Help your customers improve your products and services--and have fun doing it
    • What gamers do better than computers, scientists, or governments
      Use games to solve problems that can’t be solved any other way

    • Sales Rank: #1700477 in Books
    • Brand: Brand: FT Press
    • Published on: 2008-10-17
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.00" h x .70" w x 5.90" l, .75 pounds
    • Binding: Paperback
    • 240 pages
    Features
    • Used Book in Good Condition

    From Booklist
    Despite growth challenges in some parts of the entertainment industry, such as music and print media, the video-games industry is thriving. No longer just the providence of the first-person shooter mentality, the concept of video games has opened up with the popularity of virtual worlds such as the Sims and Second Life. “Massively multiplayer online role-playing games” such as World of Warcraft can support thousands of players simultaneously as players join forces with others to go on “quests,” slaying dragons and finding rare hidden items. The authors, who are both affiliates at MIT, discuss how games are being utilized by companies for product placement (“advergames”) and as teaching and motivational tools, making it fun to do business. The military has embraced video games in a big way, utilizing them for recruitment and battle simulation. These game enthusiasts create a compelling argument as to why games matter, because “at their best, they represent the very essence of what drives people to think, to cooperate, and to create.” --David Siegfried

    From the Back Cover

     

    Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit!

    Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army’s total advertising budget, has had more impact on new recruits than all other forms of Army advertising combined. And Google is using video games to turn its visitors into a giant, voluntary labor force--encouraging them to manually label the millions of images found on the Web that Google’s computers cannot identify on their own.

     

    Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity…in short, to make it fun to do business. This book is packed with case studies, best practices, and pitfalls to avoid. It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general.

    • In-game advertising, advergames, adverworlds, and beyond
      Choose your best marketing opportunities--and avoid the pitfalls
    • Use gaming to recruit and develop better employees
      Learn practical lessons from America’s Army and other innovative case studies
    • Channel the passion of your user communities
      Help your customers improve your products and services--and have fun doing it
    • What gamers do better than computers, scientists, or governments
      Use games to solve problems that can’t be solved any other way

     

    About the Author

    David Edery is the Worldwide Games Portfolio Manager for Microsoft’s Xbox Live Arcade and also a research affiliate of the MIT Comparative Media Studies Program. Prior to joining Microsoft, David was the MIT CMS Program’s Associate Director for Special Projects. During that time, David cofounded the Convergence Culture Consortium, a research partnership with corporations such as MTV Networks and Turner Broadcasting. David also managed Cyclescore, a research project combining video games and exercise. David received his MBA from the MIT Sloan School of Management and his BA from Brandeis University. He has published articles in the Harvard Business Review and several game industry publications and has spoken at many entertainment industry conferences.

     

    Ethan Mollick studies innovation and entrepreneurship at the MIT Sloan School of Management, where he is also conducting a large research project on the game industry. He holds an MBA from MIT and BA from Harvard University. He has consulted to companies ranging from General Mills to Eli Lilly on issues related to innovation and strategy. He has also worked extensively on using games for teaching and training, including on the DARWARS project of the Defense Advanced Research Projects Agency. He was a founder of eMeta Corporation, the world’s largest supplier of software for selling content online, which was sold to Macrovision in 2006. Prior to eMeta, Ethan was a consultant for Mercer Management Consulting. He has published articles in scholarly journals, the Sloan Management Review, and Wired magazine and spoken at numerous conferences.

    Most helpful customer reviews

    6 of 8 people found the following review helpful.
    informative & entertaining with great case studies
    By B. Gannon
    What I liked most about this book was the way it addresses pretty much every major potential use of video games in a business setting. Most other books that I'm aware of have tended to focus on a single topic, like games and education. I also like the way the authors blended corporate case studies and academic research; again, most other books on serious uses of games tend to be overwhelmingly academic.

    The part I personally liked most was the final chapter, which was probably the most speculative but also the most intriguing. I love the idea of using video games to turn complex problems into fun experiences that people play voluntarily and therefore solve the problems voluntarily! The book's examples of this, like Google's "Image Labeler" game, were very good.

    I suppose my main criticism of the book is that precisely because it tackles so many subject areas, it doesn't often get into the nitty gritty of game development. It does offer very useful tips at the end of every section though.

    Long story short I'd call this one of the most entertaining and informative books I've read on the subject of serious games. Well worth a read, especially if you're a business person looking for insight into the practical uses of games within every day corporate life. Most game books simply aren't written with a general business audience in mind.

    1 of 3 people found the following review helpful.
    Tipping Points Meets Super Mario Brothers
    By A. Singer
    This book is a rare example of a business book that is really enjoyable, immediately practical, and generally inspirational - think "The Tipping Point" meets "Good to Great" meets Super Mario Brothers. In a quick few hours, I was introduced to a range of video games, and shown how they can be used for everything from selling products to coming up with new innovations. The first part is an introduction to games, with an overview of a variety of different game types. The next couple chapters cover games for marketing, including some really cool examples in which real products were incorporated into games, and others where virtual items were turned real products. The next section focuses on games for training and recruiting, with some neat cases from the military and Google. The final part show how games are going to be an important part of the future of business, giving examples of games being used to motivate people to work, to innovate, and even how games are being used to predict the future. Examples abound, and there are lots of good facts and figures.

    The book is informative, but even better, this book is fun! The authors have a sense of humor, keeping things light even as they provide lots of information. And there are tons of interesting ideas, entertaining examples, and amazing pieces of information (did you know people spent 9 billion man-hours in 2003 playing Windows Solitaire alone?).

    So, if you have a job dealing with marketing, product development, HR, strategy, or innovation, this is pretty much a must-read for understanding the future. If you just like games, like I do, you will find this a terrific read from people who know what they are talking about. Good stuff!

    10 of 13 people found the following review helpful.
    A book for humanists as much as for businesspeople
    By Johanna Klein
    I blazed through the book in about five hours. I thought that it flowed
    well, was logically organized, very well researched, etc. I think that, as an introduction for a manager to how to think about appropriate uses of
    games in their business, it is actually a very helpful book - it doesn't
    give a blueprint for what a company should do, but it definitely does make a strong case for what to consider when starting to think about the challenge. (This should be taken as very high praise, since I don't read business books, ever, preferring instead to mock them viciously.) Some stuff I particularly liked:

    Given that there are two authors, the tone is amazingly consistent. I
    thought the writing was excellent - I was buoyed along by how fluid and smart it was. On a related note, I loved how funny the book was - I started reading it in my gym and kept hooting with laughter on the elliptical. "Those sights include underground cities, murky swamps, troll-infested jungles, scorpion-filled deserts, and beautiful beaches - all of which seem even more remarkable when viewed from the back of a soaring griffin." (Now I, a non-gamer, want to play World of Warcraft!) "Of course, just because you want to see advertisements on the hood of a NASCAR stock car doesn't mean that the same ads belong on the side of a unicorn." I love it...

    The thing that I liked best about the book, though, was sort of hard to put into words. But basically, the whole phenomenon of people playing games strikes me as immensely HUMAN. People are just people - we respond to the same impulses, whether the forum is online or "real life," and those impulses include a vast desire to create things, build communities and populate them, caretake, solve puzzles, collaborate, and to have things that are pretty or rare. Over and over again in the book, I was amazed at how much time people will spend taking care of sims, or virtual pets, or designing virtual t-shirts byte by byte, or whatever, just for the sake of doing it. I think this was well illustrated by the comment: "Game players have been known to create vibrant economies, develop complex social systems, generate innumerable pieces of digital content, and even perform boring data entry tasks, all on an enormous scale."

    It's all amazing to me, that people do this in the absence (generally) of
    financial incentive, and when all of this caretaking doesn't involve real
    people or real objects (i.e. that they spend a ton of time to get a sword
    that glows, but the sword is still just an online object) - and yet at the
    same time, it makes complete sense. The internet gives people a forum in which they have a little microcosm of the world, in which to do all the things that humans want to do normally, but in which they have much more power and control than they do in normal life. I liked the comment "SimCity is a remakably undirected game, with few overall goals except for the player's desire to build the city that they want to build." Of course we want to build a small city and arrange it as we see fit. And of course we want every available tool to facilitate this, which is why I thought the anecdote about the DeCSS code being hidden in and disseminated through songs and pictures and haikus (!) was so hilarious and amazing and wonderful. Games give people a way to manifest their human impulses in a much less constrained way - even the use of avatars means that they can dispense with the physical (and personality) constructs that usually bound their activities in real life, further empowering them to do everything they might to do in life.

    Anyway, that sense of joy in creation and collaboration, which came out both in the content of the book, but also in the tone of the writing, was the thing that I liked the best about it. This was a book written for humanists as much as businesspeople!

    See all 20 customer reviews...

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